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Fundraising Q&A

How important is your support for The Salvation Army?


As the Salvation Army officer with overall responsibility for fundraising, my main concern is making sure that we make it easy and rewarding for you to support the work of The Salvation Army across the UK and the Republic of Ireland. We try to ensure the starting point in our fundraising is you, and being respectful of the ways in which you want to support us.

Here at The Salvation Army, our supporters are, quite literally, our lifeblood. Our work spans the whole UK, parts of the Republic of Ireland, Jersey, Guernsey and the Isle of Man.. We have over 700 centres which deliver services to people and communities, day-in, day-out. This costs money and to a large degree, that is money that is donated to us. 

So the last thing we would ever want our supporters to feel is that we take them for granted. We value every contribution. Therefore, in our fundraising, we want to ensure our supporters do not feel used, or over-burdened or unappreciated. Without you, our supporters, we wouldn’t be able to do what we do.

We do get enquiries from people about our fundraising, and I thought it would be helpful to give you some of the most frequently asked questions, and our own position, to help you understand how we go about our fundraising, and to see that appreciation, consideration and respect are the hallmarks of how we fundraise and how much we value our band of wonderful supporters and donors.

Thank you for all you do for us.


Lieut-Colonel Dean Pallant

Your questions answered

Why does The Salvation Army ask people for donations?

Fundraising at The Salvation Army is an important activity, whether it is through one of our charity shops, a collection at one of our churches, a concert or an appeal in the post. We always try to fundraise to the highest standards and in the most respectful and considerate ways.

We need to raise funds to keep us going. Therefore we need to ask. What we always do is to ask properly. Our supporters appreciate this. Many have been giving to us for many years, when it suits them. We never take that support for granted and we would never want to damage the trust people place in us.  

How does The Salvation Army fundraise?

We write to our supporters a few times a year and we send regular email updates on our work to people who have chosen to hear from us in this way, but when someone wants to hear from us less often, or not at all we respect that. Some of our supporters only want us to be in touch at Christmas-time, which is why that is such an important appeal period for us.

We also encourage people to fundraise for us in other ways too, such as taking part in sporting or activity events such as marathons.

Does The Salvation Army share my data?

We do not share our data with other charities and never have. For more information about how we use your data please see our Privacy Statement 

Does The Salvation Army carry out any telephone fundraising?

No, we do not do any telephone fundraising.

How can I make a complaint or find out more about your fundraising? We value feedback from our supporters. If you have a complaint or a query or would like to make changes to the way you support us, how often you hear from us or you want to stop hearing from us, please contact our Supporter Care Team on 020 7367 4800 or by email or write to us at Supporter Care Team, The Salvation Army, 101 Newington Causeway, London, SE1 6BN. If you would like to see a copy of our Fundraising Complaints Procedure please click here.

How much of my donation will go to good work?

91 pence in your donated £1 goes to the delivery of caring services and the support of those services. 9 pence in your donated £1 is invested in fundraising to generate those funds and governance. These figures exclude the cost of running our charity shops and trading operations which contributed an additional £16.9 million to our income in 2017/18. The generous donations we receive make an enormous difference to people like Andrew, Edie and Kate

How can I be sure that an email I received from The Salvation Army is genuine? 

If you are concerned that an email you've received from The Salvation Army isn't genuine, please contact our Donor Services team on 020 7367 4800 or email

Why does The Salvation Army in the UK have more than one charity registration number?

The Salvation Army in the UK accounts for the delivery of its charitable work through two trusts, The Salvation Army Trust (Charity Commission no. 214779) and The Salvation Army Social Work Trust (Charity Commission no. 215174).  

One trust principally funds our local community work, the other principally funds our centrally managed residential social work including homelessness, older people’s and addictions services.  Funds are raised through The Salvation Army Trust and allocated across both trusts as needed, for the most effective delivery of services to people in need and for accurate accountability.


You give goes to transforming lives in the communities where we work


Our Family Tracing Service helps reunite around 2000 families a year


Are able to thrive in a safe and supportive environment every week