Cookie policy

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. 

We use the following cookies:

• Strictly necessary cookies. These are cookies that are required for the operation of our website. 
• Functionality cookies. These are used to recognise you when you return to the website and record that you are a user of our website, or whether your web browser has JavaScript enabled.
• Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
• Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can also find more information about the individual cookies we use and the purposes for which we use them below.

Targeting cookies

Facebook

We use Facebook to communicate with our supporters, through organic and paid advertising. We use cookies (and similar technologies such as pixels) to ensure the best results and perform analysis on any paid advertising we do and we may target you based on your website use. We use the Conversion API with your consent to connect to our website to share marketing data in a hashed (unidentified) format.

For more information please see the Facebook privacy policy: www.facebook.com/policy.php. You can also read our privacy statement on our website.

Nextdoor

With your consent, we set a pixel that tracks website visits and donations to The Salvation Army to measure the effectiveness of our ads on the Nextdoor social network. When a donation is made, we send a hashed version of the donor's email address to Nextdoor. This allows us to measure view-through conversions, which is when a user sees our ad on Nextdoor, doesn't click on it, but then later donates on our website.

You can disable this pixel by clicking on the Cookie Preferences link at the bottom of any page on The Salvation Army’s website and toggling Targeting Cookies to off.

Bing

Bing is a search platform. We use cookies to ensure we are as efficient as possible with any paid advertising we do with Bing.

For Bing’s privacy policy please visit: privacy.microsoft.com/en-gb/privacystatement 

Google Ads

We use Google Ads to communicate with new and existing supporters about our work. We use cookies to ensure the best results and perform analysis on any paid adverts.

For more information about Google Ads and why you might see an advert, please visit: https://adssettings.google.com/ 

YouTube

We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. Read more at YouTube’s embedding videos information page.

Third Party cookies

We are aware that third party platforms, which you will access through this site, may set session or other types of cookies (known as third party cookies) to enable provision of service. We make every effort to limit the use of such cookies and give you options using this site’s cookie preference centre. Where we cannot control third party cookies, we would ask you to check your browser settings, and use these to disable any unwanted cookies (click here for Chrome or here for Safari).

If you have any questions around third party cookies on this website, please contact data.protection@salvationarmy.org.uk.

Web beacons

A web beacon is a small image file used to track whether someone has accessed a bit of content.

If you are signed up to receive emails from The Salvation Army, we use web beacons (also known as clear GIFs or tracking pixels) to track email open rates and click through rates. You can stop being tracked by web beacons in emails by turning off images in your email. Find out how to do this by checking the help section in your email provider.

Find out more at: www.allaboutcookies.org/faqs/beacons.html