Christmas Present Appeal features on BBC’s The One Show
published on 4 Dec 2023
The Salvation Army’s Christmas Present Appeal which ensures vulnerable children who would otherwise miss out have something to open on Christmas morning featured on the BBC’s The One Show this evening (Monday 4 December).
Shining a light on the generosity of members of the public who support our appeal each year, the show filmed interviews with Major Cliff Allchin and Community Programme Co-ordinator Lauren Raistrick at Morley Salvation Army near Leeds, West Yorkshire.
One Show presenter Matt Allwright spoke to Major Cliff about the need The Salvation Army is seeing this year with the Present Appeal providing gifts for around 2,000 children across Leeds whose families are struggling financially due to the rising cost of living. The show also highlighted the work of the staff and volunteers who help sort and distribute gifts every year.
Major Cliff said: “What a great opportunity to highlight our Present Appeal on national television and to hear about the generosity of donors like James and Nicole.
“Each year we see need increase as vulnerable families who are struggling to pay their food and energy bills simply cannot afford Christmas presents for their children. Thanks to our generous donors and our team of staff and volunteers, The Salvation Army can ensure children still have gifts to open on Christmas morning.”
Last year nationally The Salvation Army distributed 76,000 gifts and the church and charity fears more people will need support this year.
The public are asked to check whether their local Salvation Army church is participating in the Christmas Present Appeal on their local web page on The Salvation Army website before donating a present. Not every church is taking part and local restrictions and conditions apply. Many churches are accepting donations via JustGiving, have set up Amazon wish lists or are collecting vouchers or cash locally to buy presents rather than accepting physical gifts.
For more information and to find your local Salvation Army, visit: https://www.salvationarmy.org.uk/christmas-present-appeal
